If you’ve got time to spare, money to burn, and an desire to read Jay-Z‘s memoir Decoded before its release date, join the new Bing.com sponsored advertising campaign. Specific pages of Jay-Z’s memoir will be available at different locations. Fans can join the scavenger hunt and locate these pages using the Bing.com/Jay-Z site. There are prizes as well. Players who discover the pages first can win signed copies of Decoded. The grand prize is a trip to Las Vegas to see Jay-Z and Coldplay play a New Year’s Eve in concert.
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I guess the prize would be worth having for a big fan, and it’s definitely a different way to promote a memoir, but I certainly couldn’t be bothered to chase around town searching for Jay-Z’s words of wisdom. If it was Beyonce, that would be a different matter.
